Get ready for a spine-chilling October as Pluto TV unleashes its ‘House of Horror’ campaign, significantly expanding its horror genre offerings. This initiative promises to deliver a terrifyingly good time through the end of October, tapping into the rising global demand for horror content, especially among younger audiences. With an impressive addition of over 100 horror-themed channels and more than 1200 hours of fresh content, Pluto TV is set to become the go-to destination for horror aficionados across international markets, including Canada, the UK, Austria, Brazil, France, Germany, Italy, Mexico, the Nordics, Spain, and Switzerland.
This expansion not only caters to the existing passionate fanbase but also aims to capture new viewers with a diverse range of content, from iconic horror sagas to niche sub-genres. Pluto TV’s strategy reflects a deep understanding of current viewership trends, ensuring that its offerings are both relevant and engaging. As Katrina Kowalski, Senior Vice President, International Content Strategy & Acquisitions at Pluto TV, notes, this campaign is about curating the largest and most diverse horror offering in the FAST (Free Ad-Supported Streaming TV) space, staying true to Pluto TV’s promise of free, easy, and endlessly entertaining viewing.
In this article, we delve into the specifics of Pluto TV’s ‘House of Horror’ campaign, exploring the new channels, key content deals, and the data-driven approach behind this strategic move. We will also highlight the unique content available to Canadian viewers and examine how Pluto TV is leveraging the growing popularity of horror to solidify its position in the competitive streaming landscape.
Expansion of Horror Channels
Pluto TV’s ‘House of Horror’ campaign marks a significant expansion in the streaming service’s horror genre offerings. The campaign introduces over 100 new horror-themed channels internationally, ensuring a broad and diverse selection of content for viewers. This expansion caters to various sub-genres within horror, including zombies, creature features, haunted houses, and classic terror, appealing to a wide range of horror fans.
The addition of these channels is a strategic move by Pluto TV to capitalize on the increasing popularity of horror content. By curating a comprehensive collection of horror-themed channels, Pluto TV aims to become a primary destination for viewers seeking thrilling and terrifying entertainment. This expansion is not limited to a single market; it spans across numerous international regions, making it a globally significant campaign.
According to Pluto TV, this expansion addresses a growing demand for horror content, particularly among younger audiences. The data indicates a substantial interest in the genre, prompting Pluto TV to invest heavily in expanding its horror offerings. This move is expected to attract new subscribers and increase engagement among existing users, solidifying Pluto TV’s position in the competitive streaming market.
Content Deal with Lionsgate
A key component of Pluto TV’s ‘House of Horror’ campaign is a new content deal with Lionsgate, a major player in the entertainment industry. This deal brings iconic horror franchises such as SAW and The Grudge to Pluto TV, enhancing the platform’s appeal to horror fans. Additionally, the agreement includes cult classics like American Psycho, further diversifying the content library.
The partnership with Lionsgate provides Pluto TV with high-quality, recognizable content that is sure to attract a large audience. These franchises have a proven track record of success and a dedicated fan base, making them valuable assets for Pluto TV’s horror lineup. The availability of such well-known titles underscores Pluto TV’s commitment to delivering top-tier entertainment to its viewers.
For Canadian viewers, the content deal includes access to Wes Craven’s Scream (I – IV) on the MovieSphere channel by Lionsgate. This exclusive offering provides a unique draw for Canadian subscribers, adding further value to Pluto TV’s service in Canada. By securing such a prominent franchise, Pluto TV is reinforcing its position as a leading streaming platform in the region.
Exclusive Content for Canadian Viewers
Pluto TV is offering exclusive content to its Canadian viewers as part of the ‘House of Horror’ campaign. In addition to the broader selection of horror-themed channels, Canadians can enjoy specific titles and series tailored to their preferences. One notable offering is Wes Craven’s Scream (I – IV), available on the MovieSphere channel by Lionsgate.
This targeted approach demonstrates Pluto TV’s understanding of regional audience preferences. By providing content that resonates specifically with Canadian viewers, Pluto TV enhances its appeal in the Canadian market. This strategy is part of a broader effort to personalize the viewing experience and cater to diverse audience segments.
The inclusion of Scream, a beloved horror franchise, is a significant draw for Canadian subscribers. Wes Craven is a renowned director in the horror genre, and the Scream series has a dedicated following. By making these films available, Pluto TV is likely to attract a substantial number of Canadian viewers and increase overall engagement in the region.
Data-Driven Approach
Pluto TV’s ‘House of Horror’ campaign is underpinned by a data-driven approach, ensuring that content offerings align with audience preferences and viewing trends. Pluto TV leverages data to understand the demographics, viewing habits, and content preferences of its user base. This information is then used to curate a selection of horror content that is likely to resonate with viewers.
The data reveals that the horror genre is particularly popular among younger audiences, with the primary age range of horror fans being 25–44. However, in Italy and Spain, the largest demographic is 45–54 (24%). This insight allows Pluto TV to tailor its marketing efforts and content selection to specific age groups in different regions. Additionally, the data shows that horror fans skew slightly male, except in Sweden and Norway, where female fans are the majority (51%).
By understanding these nuances, Pluto TV can optimize its content strategy and marketing campaigns to maximize engagement. This data-driven approach ensures that the ‘House of Horror’ campaign is not only broad in scope but also highly targeted, increasing its potential for success. Katrina Kowalski emphasized that this strategy allows Pluto TV to be responsive to trends and effectively curate a diverse horror offering.
Pluto TV House of Horror Channels in Canada
Pluto TV offers a variety of ‘House of Horror’ channels in Canada, providing a diverse selection of content for horror enthusiasts. These channels include single-series channels like Scare Tactics and Z Nation, as well as thematic channels such as Pluto TV Paranormal and HauntTV. This range ensures that viewers can find content that suits their specific tastes within the horror genre.
- Scare Tactics (single series channel): Hosted by Shannen Doherty and Tracy Morgan, this hidden camera show places unsuspecting people in terrifying setups.
- Z Nation (single series channel): This post-apocalyptic series follows survivors in a zombie-overrun world, offering thrilling and suspenseful entertainment.
- Pluto TV Paranormal: Featuring spooky non-scripted series like Paranormal State, The Haunting Of…, and Celebrity Ghost Stories, this channel explores the supernatural.
- Ghost Hunters (single series channel): TAPS investigates haunted locations across the U.S., providing viewers with eerie and engaging paranormal investigations.
- HauntTV: With hundreds of hours of ghostly series like My Worst Nightmare and Paranormal 911, this channel offers a wide array of ghostly content.
- MTV Halloween: This channel provides the ultimate playlist for the spooky season, combining music with a Halloween theme.
- Pluto TV Horror (Movies): Featuring modern horror hits and cult favorites like The Grudge (2004), Cabin Fever (2002), and Saw 1–6, this channel delivers a mix of thrilling and terrifying films.
- Pluto TV Psycho (Movies): Offering slasher and psychological thrillers, this channel includes titles like Friday the 13th Parts 1–8 (1980-1989) and American Psycho (2000).
- Pluto TV Classic Terror (Movies): Showcasing pre-2000 icons such as An American Werewolf in London (1981) and Night of the Living Dead (1968), this channel offers a nostalgic trip for horror fans.
- Pluto TV Kids Halloween: Providing kids’ favorites like The Hilarious House of Frightenstein and Sabrina: The Animated Series, this channel offers family-friendly spooky content.
Additionally, Pluto TV plans to launch the SAW Channel on October 1, dedicated to the SAW franchise, and The Outer Limits, featuring tales of the fantastical and macabre. These channels add further depth to Pluto TV’s horror offerings in Canada.
VOD Content in Canada
In addition to the live channels, Pluto TV offers a variety of VOD (Video On Demand) content in Canada, allowing viewers to watch their favorite horror movies and series at any time. The VOD selection includes titles from the SAW franchise, as well as zombie-themed movies and supernatural series.
- SAW: VOD access to Saw 3, 5, 6, Saw 3D, Jigsaw.
- Zombies: Featuring movies like Little Monsters (2019), Maggie (2015), and Abraham Lincoln vs. Zombies (2012).
- Supernatural: TV favorites including Ghost Hunters, The Haunting Of…, and UFO Hunters.
- Horror / Classic Terror: A wide selection from the movie channels mentioned above.
- South Park: Halloween Collection: Spooky specials from the long-running series, offering a comedic twist on horror.
This combination of live channels and VOD content ensures that Pluto TV provides a comprehensive and flexible viewing experience for horror fans in Canada. The ability to watch content on-demand adds convenience and allows viewers to tailor their viewing schedules to their preferences.
Conclusion
Pluto TV’s ‘House of Horror’ campaign represents a strategic and comprehensive effort to capitalize on the growing popularity of the horror genre. By expanding its horror-themed channels and securing key content deals with major players like Lionsgate, Pluto TV is positioning itself as a leading destination for horror enthusiasts across international markets. The data-driven approach ensures that the content offerings align with audience preferences, while exclusive content for Canadian viewers adds further value to the service in Canada.
The campaign’s success hinges on its ability to attract and retain viewers with a diverse and engaging selection of content. From iconic franchises like SAW and Scream to thematic channels and VOD options, Pluto TV is providing a comprehensive horror viewing experience. The focus on younger audiences and the personalization of content based on regional preferences demonstrate a deep understanding of the streaming market.
As Pluto TV continues to evolve and adapt to changing viewership trends, the ‘House of Horror’ campaign serves as a model for how streaming platforms can effectively leverage genre-specific content to drive growth and engagement. By staying true to its promise of free, easy, and endlessly entertaining viewing, Pluto TV is set to solidify its position in the competitive streaming landscape and provide horror fans with a terrifyingly good time.
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