Dylan Dreyer, a well-known face on NBC’s ‘Today’ show, recently shared a delightful anecdote about her grandmother’s impressive victory on ‘The Price Is Right.’ This heartwarming story not only highlights a personal family connection to a beloved game show but also offers a glimpse into the golden age of television and the enduring appeal of daytime entertainment. The segment, which aired on October 7, 2025, featured a clip of Dreyer’s grandmother, Doris Milke, winning an array of prizes, including a house in Florida. This article delves into the details of Milke’s win, the impact it had on her family, and Dreyer’s own experiences with ‘The Price Is Right.’
The story underscores the significance of family history and the way in which memories can be rekindled and cherished through media. Moreover, it touches upon the themes of luck, legacy, and the evolution of game shows over the decades. By exploring this personal connection, we gain insight not only into Dreyer’s background but also into the broader cultural landscape of American television.
Doris Milke’s Triumphant Win on ‘The Price Is Right’
Doris Milke’s appearance on ‘The Price Is Right’ was nothing short of legendary. As Dylan Dreyer proudly recounted on ‘Today,’ her grandmother didn’t just win—she dominated. In 1963, Milke walked away with a staggering $72,769 in prizes. To put that into perspective, $72,769 in 1963 is roughly equivalent to over $700,000 today, illustrating the magnitude of her winnings.
“She’s won more merchandise than anyone ever has in all the years. A total of $72,769,” former The Price Is Right host said in the original footage. This clip not only showcased Milke’s success but also highlighted the excitement and grandeur of the game show during its heyday. The prizes she won were equally impressive and varied, ranging from the practical to the extravagant.
A House in Florida and an Ice Cream Truck
Among the many prizes Doris Milke won, a house in Florida stood out as the crown jewel. This substantial prize provided her family with a vacation home and a tangible symbol of her success on the show. Beyond real estate, Milke’s winnings included an ice cream truck, fur coats, and even a couple of Jaguars. The sheer diversity of the prizes underscores the breadth of opportunities ‘The Price Is Right’ offered its contestants.
Dylan Dreyer fondly recalls her grandmother’s winnings, noting that while the house in Florida has since been sold, her brother still owns some of the furniture from that era. This continuity serves as a physical link to the past, preserving the memory of Milke’s remarkable achievement.
A Legacy of Winning: The Price Is Right’s Enduring Appeal
The story of Doris Milke’s win is more than just a personal family anecdote; it’s a reflection of the cultural impact of ‘The Price Is Right.’ The game show, which originally premiered on NBC in 1956 before moving to ABC in 1963 and eventually finding a permanent home on CBS in 1972, has been a mainstay of American television for decades. Its simple yet engaging format, combined with the potential for life-changing prizes, has captivated audiences across generations.
Dreyer pointed out that during her grandmother’s time, contestants could keep returning to the show to continue their winning streaks, a format that added an extra layer of excitement and anticipation. “Every time you won, you would keep going back,” she stated, highlighting the unique opportunity Milke had to amass such a significant haul of prizes.
Dylan Dreyer’s Sentimental Return to The Price Is Right
In addition to sharing her grandmother’s story, Dylan Dreyer has her own personal connection to ‘The Price Is Right.’ In July 2016, Dreyer visited the set of the game show and even participated as a contestant. During a prerecorded segment, she reminisced about her grandmother’s achievements and stepped into her shoes, experiencing the thrill of the game firsthand.
“After six weeks of competing, Grandma Doris came home a winner with the prizes to prove it,” she said, reflecting on the legacy her grandmother had left behind. Dreyer also had the opportunity to chat with host Drew Carey and try her luck on the Big Wheel. In a stroke of luck, she hit the $1 spot on her first try, further solidifying her family’s reputation for success on ‘The Price Is Right.’
Family Luck and Lasting Memories
Dylan Dreyer’s family clearly has a knack for ‘The Price Is Right,’ a fact she jokingly acknowledged on ‘Today.’ The combination of luck, skill, and perhaps a bit of family tradition has made them one of the most memorable families in the game show’s history. Beyond the prizes and the accolades, what truly resonates is the sense of family pride and the enduring memories created through these shared experiences.
As Dreyer noted, “I swear, I have the video. That was my first try,” underscoring the element of surprise and excitement that defines ‘The Price Is Right.’ These moments of serendipity, combined with the heartfelt connection to her grandmother, make this story a testament to the power of television to create lasting memories.
Conclusion: The Enduring Legacy of a Game Show Triumph
The story of Dylan Dreyer’s grandmother, Doris Milke, and her remarkable success on ‘The Price Is Right’ is a heartwarming reminder of the joy and excitement that game shows can bring. Milke’s impressive winnings, including a house in Florida, an ice cream truck, and a couple of Jaguars, not only transformed her family’s life but also created lasting memories that continue to be cherished today.
From Dylan Dreyer’s own experience on ‘The Price Is Right’ to the family’s shared legacy of winning, this narrative highlights the enduring appeal of daytime entertainment and the power of television to create moments of joy, connection, and family pride. As ‘The Price Is Right’ continues to captivate audiences, the story of Doris Milke serves as a shining example of the transformative potential of a game show triumph.
Leave a Reply