Times Square is set to witness a groundbreaking event as Athlos, a women’s-only track and field series, brings the long jump competition to the heart of New York City. Founded by Alexis Ohanian, this initiative aims to elevate women’s sports and create a unique entertainment experience. This event promises to shine a bright light on the sport, showcasing world-class athletes in an unprecedented setting.
This article will explore Athlos’s vision, Ohanian’s commitment to transforming track and field, and the impact this event is expected to have on athletes and fans alike. From the star-studded cast to the innovative format, we delve into what makes this competition a game-changer for women’s sports.
Act I: Long Jump Takes Center Stage
On Thursday, Times Square will transform into a stage for the women’s long jump. Reigned world and Olympic champion Tara Davis-Woodhall leads a cast of stars in this one-of-a-kind competition. It’s a bold move by Athlos to put track and field in the spotlight, attracting attention in one of the world’s most bustling locations.
The decision to host the long jump in Times Square is more than just a change of venue; it’s a statement. Alexis Ohanian and his team aim to create an experience that captivates audiences and brings a new level of excitement to track and field. The event promises to be a fusion of sport and entertainment, with the energy of Times Square amplifying the thrill of the competition.
“This is a roadmap,” Davis-Woodhall said, “to making track big again.”
Act II: Icahn Stadium and the Grand Finale
The excitement continues on Friday at Icahn Stadium on Randall’s Island, with seven events and a prize pool of over $773,000. Olympic champions Faith Kipyegon and Masai Russell are among the athletes competing for the top spot and a Tiffany & Co. silver crown. This event marks a significant step in providing substantial financial rewards and recognition for women in track and field.
The inclusion of live music and storytelling elements elevates the experience for both athletes and fans. With a DJ blasting tunes between races, the event aims to create an electrifying atmosphere that keeps the audience engaged. This innovative approach sets Athlos apart from traditional track meets, making it a must-see event for sports enthusiasts.
Act III: The Team-Based Format
Looking ahead, Athlos plans to expand with a team-based format next season. This evolution aims to foster camaraderie among athletes and create a more engaging experience for fans. By introducing team dynamics, Athlos hopes to build stronger narratives and increase the sport’s appeal.
Alexis Ohanian’s vision for Athlos extends beyond individual competitions. The team-based format is designed to create a sense of community and collaboration among athletes, encouraging them to support and inspire each other. This innovative approach could revolutionize the way track and field is perceived and enjoyed.
Athlos, Round 2: A Second Chance to Shine
This year marks the second Athlos NYC meet, offering a more refined and ambitious event. Last year, with just five months to plan, Alexis Ohanian and his team successfully assembled an all-star cast, secured a performance by Megan Thee Stallion, and attracted over three million viewers. This year, with more time and resources, the event promises to be even more spectacular.
Ohanian approached this season with one overriding thought: how to take the event to the next level? By brainstorming and exploring unconventional ideas, he and his team have created a unique experience that blends sport and entertainment. The Times Square long jump competition exemplifies this innovative approach, bringing track and field to a global audience.
“We wanted to create something that can elevate the biggest stars of the sport in a format that’s just as professional and real and legit, but also brings a different kind of entertainment value,” Ohanian explained.
Turn Up the Volume: Music and Storytelling
On Friday, the event amps up the energy with live music and storytelling. A DJ will play tunes between races, which include the 100, 200, 400, 800, mile, and 100 hurdles. Olympic champions such as Kipyegon, Marileidy Paulino, Keely Hodgkinson, and Russell will compete for cash prizes and recognition.
The paycheck ranges from $60,000 for first place to $2,500 for sixth. In addition, Athlos awards 10% of the revenue to the athletes. Break a world record? That’s an extra $250K bonus. In most cases, the money will be instantly deposited into their bank account via Cash App.
Big Names Watching: A Star-Studded Sideline
The event will also feature appearances by sprinters Sha’Carri Richardson, Gabby Thomas, and Melissa Jefferson-Wooden. A tribute to Jamaican great Shelly-Ann Fraser-Pryce, who is retiring from track, adds an emotional touch to the event. Following the races, singer Ciara will take the stage, adding to the entertainment.
“We want these athletes front and center, building their brand, raising awareness of the sport,” said Ohanian, who’s married to tennis great Serena Williams. “I’m not deluding myself into thinking that we’re the ones that are going to be responsible for carrying (track and field). But I think we have an amazing opportunity here.”
Big Plans: The Future of Athlos
Alexis Ohanian’s vision for Athlos is ambitious. He hopes to stage women’s-only events across the nation and around the globe, culminating in significant opportunities by the 2028 Los Angeles Olympics. Despite the challenges, Ohanian remains optimistic about the future of track and field.
“There’s no finish line in this race,” Ohanian said. “It’s just relentless improvement and execution.”
Conclusion: A New Era for Women’s Track and Field
Athlos, under the leadership of Alexis Ohanian, is set to revolutionize women’s track and field. By bringing the sport to iconic locations like Times Square and offering substantial financial incentives, Athlos is creating new opportunities for athletes and fans alike. This innovative approach promises to elevate the sport and inspire a new generation of track and field enthusiasts.
With big plans for the future, including team-based formats and global events, Athlos is poised to leave a lasting impact on the world of sports. As Ohanian says, “There’s no finish line in this race,” and the journey is just beginning.
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