In the ever-evolving world of talent solutions, staying ahead requires innovation, strategic investments, and a deep understanding of market needs. Kelly Services (Nasdaq: KELYA, KELYB) has consistently demonstrated these qualities, earning recognition as a Leader and Star Performer in Everest Group’s 2025 US Contingent Staffing PEAK Matrix Assessment. This prestigious acknowledgment highlights Kelly’s exceptional growth in market impact, primarily fueled by its outcome-based managed services and forward-thinking technology investments. This article delves into the details of this achievement, exploring the factors that contributed to Kelly’s success and what it means for the future of talent solutions.
This year marks a significant milestone as Kelly earns the Star Performer title for the first time, coupled with its third consecutive year as a Leader in business professional and industrial contingent talent and strategic solutions. Notably, Kelly has achieved the unique distinction of being the first company to attain both Leader and Star Performer status across all four US Contingent Staffing PEAK Matrix Assessments, including IT and engineering. Further solidifying its position as a strategic workforce partner, KellyOCG + Sevenstep were also recognized as a Leader and Star Performer on the Global Recruitment Process Outsourcing (RPO) PEAK Matrix earlier in the year.
Join us as we explore the key elements that have propelled Kelly Services to the forefront of the talent solutions industry, examining its strategic approach, technological advancements, and commitment to delivering exceptional value to its clients.
Everest Group Recognizes Kelly Services as a Leader and Star Performer
Kelly Services has been recognized as a Leader and Star Performer in Everest Group’s 2025 US Contingent Staffing PEAK Matrix Assessment. This assessment covers business professional and industrial staffing, highlighting Kelly’s significant growth in market impact. The recognition is primarily attributed to Kelly’s outcome-based managed services and strategic investments in technology, which have enabled the company to deliver superior value to its clients.
This is the first year Kelly has been named a Star Performer, marking a significant achievement in its ongoing efforts to innovate and improve its service offerings. Furthermore, it is the third consecutive year that Kelly has been recognized as a Leader in business professional and industrial contingent talent and strategic solutions. This consistent recognition underscores Kelly’s commitment to maintaining high standards and continuously adapting to the changing needs of the market.
Notably, Kelly has achieved a unique distinction by earning both Leader and Star Performer status across all four US Contingent Staffing PEAK Matrix Assessments. This includes recognition in IT and engineering staffing, demonstrating the breadth and depth of Kelly’s expertise across various sectors. Additionally, KellyOCG + Sevenstep were honored as a Leader and Star Performer on the Global Recruitment Process Outsourcing (RPO) PEAK Matrix earlier this year, further solidifying Kelly’s position as a strategic workforce partner.
Strategic Focus and Technology Investments Driving Kelly’s Success
Kelly Services’ success can be attributed to its strategic focus on offering scalable managed services and statement-of-work solutions designed to help clients achieve their business goals and attract top talent. The company consistently flexes forward as a strategic partner, adapting to the evolving needs of its clients and the broader market. This proactive approach has enabled Kelly to stay ahead of the curve and deliver exceptional value.
Tammy Browning, Group President, Enterprise Talent Management, at Kelly, emphasized the company’s commitment to strategic technology investments aimed at streamlining processes and innovating the way job seekers connect with clients. These investments have been instrumental in enhancing efficiency, improving the candidate experience, and driving better outcomes for clients.
Everest Group has noted that Kelly continues to diversify its growth in resilient industries such as semiconductors, renewable energy, and advanced manufacturing. This diversification strategy has enabled Kelly to mitigate risks and capitalize on emerging opportunities in high-growth sectors. The analyst group also highlighted Kelly’s focus on upskilling and retention, its continuous deployment of talent across disciplines, and its success in creating career pathways to provide more sustainable workforce solutions and operational efficiency.
Diversification of Talent Sourcing Capabilities
In its business and professional assessment, Everest Group noted that Kelly has further diversified its talent sourcing capabilities. This diversification has allowed Kelly to tap into a broader pool of talent and meet the diverse needs of its clients. By expanding its sourcing channels and strategies, Kelly has been able to attract and retain top talent across various industries and skill sets.
Everest Group also praised Kelly’s significant investments to enhance its technology stack and digital staffing capabilities. These investments have enabled Kelly to develop seamless digital operations and end-to-end automation, from e-sign onboarding and self-scheduling to mobile access and real-time dashboards. These digital enhancements have driven speed, compliance, and visibility, resulting in a more efficient and effective staffing process.
Similarly, in its industrial assessment, Everest Group cited Kelly’s strides in operationalizing an omnichannel strategy that integrates branch presence, centralized support, and digital access through its proprietary platform, Kelly Now. This integrated approach ensures that clients and candidates have access to the resources and support they need, regardless of their location or preferred mode of communication. Kelly continues to invest in integrated AI, automation, and analytics to enhance both the talent and client experience, further solidifying its position as a leader in the industry.
Kelly’s Leadership in Contingent Talent and Strategic Solutions
Under Tammy Browning’s leadership, Kelly has carved a niche in delivering contingent talent and strategic solutions in sectors such as semiconductors, automotive, reverse logistics, renewable energy, and supply chains. Kelly transcends traditional staffing by offering agile, outcome-based solutions through managed services like Business Process Outsourcing (BPO) and contact center solutions. These services provide scalable workforce solutions and project management capabilities, enabling clients to optimize their operations and achieve their business objectives.
Kelly’s statement-of-work (SOW) solutions, provided via Skilled Professional Solutions (SPS), allow clients to engage subject matter experts for specific projects. This approach offers enhanced benefits and redeployment opportunities, facilitating talent retention and ensuring that clients have access to the expertise they need, when they need it. By focusing on delivering tangible outcomes and providing flexible solutions, Kelly has established itself as a trusted partner for organizations seeking to enhance their workforce strategies.
Everest Group’s PEAK Matrix assesses contingent staffing providers in seven categories, including vision and strategy, delivery of output-based staffing solutions, learning and upskilling solutions, market impact, technology capabilities, equity and inclusion solutions, and future investments. Providers are ranked as Leaders, Major Contenders, or Aspirants, with Star Performers identified based on year-over-year performance movement on the PEAK Matrix. Kelly’s consistent recognition as a Leader and Star Performer underscores its commitment to excellence and continuous improvement.
Insights from Everest Group on Kelly’s Performance
Priyanka Mitra, vice president, Everest Group, highlighted Kelly’s resilience in the industrial staffing market, its focus on outcome-based solutions, and its strong technology and analytics investments as key factors contributing to its recognition as a Leader and Star Performer on Everest Group’s US Industrial Contingent Talent and Strategic Solutions PEAK Matrix 2025.
Mitra noted that Kelly’s focus on resilient segments such as advanced manufacturing and semiconductors demonstrates its commitment to skilled trades. The Skilled Professional Solutions (SPS) offering for sourcing, upskilling, and redeployment of advanced manufacturing roles stands out as a key differentiator. Further enhancements to the KellyNow ecosystem, including hiring manager capabilities, gen AI, and analytics integration, position Kelly strongly to scale staffing delivery through digital channels.
These insights from Everest Group underscore the importance of Kelly’s strategic investments, its focus on delivering value to clients, and its commitment to staying ahead of the curve in the ever-evolving talent solutions industry. By continuously innovating and adapting to the changing needs of the market, Kelly has positioned itself as a leader in the field and a trusted partner for organizations seeking to optimize their workforce strategies.
Conclusion: Kelly Services – A Leader in Talent Solutions
Kelly Services’ recognition as a Leader and Star Performer in Everest Group’s 2025 US Contingent Staffing PEAK Matrix Assessment is a testament to its strategic focus, technological advancements, and commitment to delivering exceptional value to its clients. By consistently innovating and adapting to the changing needs of the market, Kelly has positioned itself as a leader in the talent solutions industry.
The company’s strategic investments in technology, its diversification of talent sourcing capabilities, and its focus on outcome-based solutions have enabled it to achieve significant growth and maintain a competitive edge. Under the leadership of Tammy Browning, Kelly has carved a niche in delivering contingent talent and strategic solutions in key sectors such as semiconductors, automotive, and renewable energy.
As Kelly continues to invest in integrated AI, automation, and analytics, it is well-positioned to further enhance both the talent and client experience. The company’s commitment to excellence and continuous improvement ensures that it will remain a trusted partner for organizations seeking to optimize their workforce strategies and achieve their business objectives. Kelly Services is not just a staffing company; it is a strategic partner that empowers businesses and individuals to access limitless opportunities in a rapidly changing world.
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