In a world often dominated by headlines of conflict and crisis, the Minnesota Star Tribune is taking a bold step to shine a light on the positive developments happening within Minnesota communities. With the launch of MN Rising, the Star Tribune aims to elevate the stories of companies, nonprofits, and foundations that are making measurable differences across the state. This new cause marketing platform seeks to tap into the desire of Minnesotans to read more stories that reflect progress, positivity, and purpose.
MN Rising is more than just a news platform; it’s a gathering place for celebrating the often-unsung heroes in the business community and highlighting their contributions to a better Minnesota. By focusing on emotionally resonant stories centered on real impact, MN Rising covers topics ranging from sustainability and climate action to education, equity, and workforce development. Each story illustrates how organizations are moving Minnesota forward, fostering a sense of pride and optimism among readers.
This article delves into the launch of MN Rising, exploring its mission, the organizations involved, and the potential impact it can have on shaping a more positive narrative for Minnesota. Join us as we uncover the details of this exciting new initiative and the stories it aims to tell.
Star Tribune Launches MN Rising to Highlight Community Impact
The Minnesota Star Tribune has officially announced the launch of MN Rising, a cause marketing platform designed to showcase the impactful work of companies, nonprofits, and foundations throughout Minnesota. This initiative is a direct response to the growing appetite among Minnesotans for stories that reflect progress, positivity, and purpose. Rooted in a state known for its high levels of civic engagement, volunteerism, and charitable giving, MN Rising aims to provide a space where these stories can be shared and celebrated.
Paul Kasbohm, chief revenue officer of the Minnesota Star Tribune, expressed his enthusiasm for the new platform, stating, “We’re excited to launch this new platform for Minnesota businesses to highlight their efforts that make our state a better place to live. MN Rising provides readers a gathering place to celebrate our many points of pride and optimism, while celebrating the often-unsung heroes in our business community.” This sentiment underscores the Star Tribune’s commitment to fostering a sense of community and recognizing the contributions of those who are actively working to improve the state.
MN Rising is powered by the Minnesota Star Tribune’s in-house agency, one of the largest digital agencies in the Upper Midwest. This ensures that the stories featured on the platform are not only emotionally resonant but also professionally produced and effectively disseminated to reach a wide audience. The platform’s focus on real impact and positive change sets it apart as a source of inspiration and encouragement for Minnesotans.
Emotionally Resonant Stories Focused on Real Impact
At the heart of MN Rising is a commitment to telling emotionally resonant stories that highlight the real impact organizations are making in Minnesota. These stories cover a wide range of topics, including sustainability, climate action, education, equity, and workforce development. Each narrative is carefully crafted to illustrate how companies are putting their missions into action by improving the communities in which they serve.
Jon Christensen, head of business development and strategy, emphasized the importance of third-party storytelling, stating, “Consumers are hungry for optimism. MN Rising is a familiar and trusted space where organizations can share their positive impact and be recognized for it. Good content attracts good content: This is why third-party storytelling matters.” This quote highlights the platform’s role in providing a credible and engaging space for organizations to share their stories and connect with a wider audience.
The focus on emotionally resonant stories is a key element of MN Rising’s appeal. By tapping into the emotions and values of Minnesotans, the platform aims to create a deeper connection between readers and the organizations featured. This approach not only helps to raise awareness of the positive work being done but also inspires others to get involved and make a difference in their own communities.
MN Rising: A High-Visibility Digital Platform
MN Rising offers organizations a high-visibility digital platform to not only do good but to be known for it. As a sponsored content series, stories are featured to illustrate how companies are putting their missions into action by improving the communities in which they serve. This provides a unique opportunity for organizations to showcase their efforts and connect with a broader audience of engaged Minnesotans.
The platform’s digital format allows for a dynamic and engaging presentation of stories, incorporating multimedia elements such as videos, photos, and interactive graphics. This enhances the storytelling experience and makes it easier for readers to connect with the content. The high-visibility nature of the platform ensures that these stories reach a wide audience, increasing awareness and driving positive change.
By providing a dedicated space for organizations to share their stories, MN Rising helps to elevate the profile of companies and nonprofits that are making a difference in Minnesota. This not only benefits the organizations themselves but also contributes to a more positive and optimistic narrative for the state as a whole.
Companies Featured on the MN Rising Platform
A diverse range of companies and organizations are currently featured on the MN Rising platform, showcasing the breadth and depth of positive impact across Minnesota. These include Associated Healthcare Credit Union, Blue Cross and Blue Shield of Minnesota, Children’s Minnesota, Cub Foods, Goff Public, Greater MSP, Huntington Bank, Minneapolis Jewish Federation, Minneapolis Heart Institute Foundation, RBC Wealth Management, Science Museum of Minnesota, Slumberland Furniture, Sunrise Banks, Touchstone Mental Health, and University of St. Thomas.
Each of these organizations is committed to making a difference in their respective fields, whether it’s through healthcare, education, community development, or environmental sustainability. Their stories provide inspiration and demonstrate the power of collective action to address some of the most pressing challenges facing Minnesota communities.
By highlighting the work of these diverse organizations, MN Rising underscores the importance of collaboration and partnership in driving positive change. The platform serves as a testament to the fact that when businesses, nonprofits, and foundations work together, they can achieve far more than they could alone.
About The Minnesota Star Tribune
The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 158-year legacy. With seven Pulitzer Prizes and hundreds of other awards, the Minnesota Star Tribune boasts the Midwest’s largest news organization and is an unrivaled force for journalistic excellence in Minnesota and beyond. As the heart and voice of the north, the Minnesota Star Tribune is on a journey to create the leading model for local news in America — driving innovation in media to make every Minnesotan’s life better.
The Star Tribune’s commitment to journalistic integrity and community engagement is evident in its decision to launch MN Rising. By providing a platform for positive stories and recognizing the contributions of organizations that are making a difference, the Star Tribune is fulfilling its mission to serve as a force for good in Minnesota.
For more information about The Minnesota Star Tribune and its various initiatives, visit .
Conclusion: MN Rising – A New Chapter for Positive News in Minnesota
The launch of MN Rising by the Minnesota Star Tribune marks a significant step towards promoting positive news and celebrating the impactful work of organizations across the state. By providing a high-visibility platform for companies, nonprofits, and foundations to share their stories, MN Rising aims to inspire optimism and foster a sense of community pride among Minnesotans.
As consumers increasingly seek out stories that reflect progress, positivity, and purpose, MN Rising is well-positioned to become a trusted source of information and inspiration. The platform’s focus on emotionally resonant stories, combined with its commitment to journalistic excellence, sets it apart as a valuable resource for anyone interested in learning more about the positive developments happening in Minnesota.
In conclusion, MN Rising represents a new chapter for positive news in Minnesota, offering a glimpse into the future of cause marketing and community engagement. As the platform continues to evolve and grow, it has the potential to make a lasting impact on the way Minnesotans perceive their state and the organizations that are working to make it a better place to live.
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